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Equipment Rental Business Broker | Consultant | Author
50 year veteran of the equipment
rental industry.
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GUEST ARTICLE
Making Customer Stratification Work in Equipment Rental
When used in combination with data and analysis, let's talk about how customer stratification can help sort equipment rental customers to increase profits.
There are several definitions of "stratification," many of which deal with rock formations. In today’s case, the definition is more on the side of “the dividing of a society into levels based on power or socioeconomic status.” Stratification is also defined as the act of sorting data, people, and objects into distinct groups or layers. It’s a technique used in combination with other data and analysis tools.
Author
Available in paperback or Kindle on Amazon
Based in South Louisiana with travels throughout the country his industry-based insights and trials and tribulations will tell you another side of what should have been someone set for life, so to speak, in a family business. Never Give Up!
Linkedin Live Chat
Fireside Chat with Matt Harris, Donald Charbonnet, and Adam Kropf
Join us for an engaging Fireside Chat featuring Matt Harris, CEO of Texada Software; Donald Charbonnet, owner of Charbonnet Consulting, LLC; and Adam Kropf, Senior Director of Product at Texada.
We'll delve into the latest trends and emerging solutions in the equipment rental industry, diving into "What's Next?" We'll also talk about how rental shops are transforming into dealers to expand their services and revenue streams.
